Big Basket Registration

E-commerce is proving to be a game-changer for businesses involved in the trading of goods. It has emerged as a double-edged sword, benefiting both the retailer and consumer in an era of commercial boon where the latter is prevented from venturing on a shopping trip due to various chores. The roots of Big Basket dates back to 1999, when a group of entrepreneurs in Hari Menon, Vipul Parekh, Abinay Choudari, and V.S. Ramesh laid the foundation to India’s first online business platform - Fabmart.com. This successful foray was followed by the introduction of online groceries, a retail chain of grocery supermarkets called Fabmall (which was sold later), and more recently Big Basket in 2011. The entity is now acclaimed to be India’s largest online food and grocery store with more than 18,000 products and a vast collection of food products sought by the consumer right from fresh fruits and vegetables, rice and dals, spices and seasonings to packaged products, beverages, personal care produce or meat. In this article, we look at the procedure for obtaining Big Basker registration for a business.

Mode of Operation

BigBasket has classified its online business model as an inventory-led and hyper-local delivery, with the object of covering the entire grocery requirements of customers. Under the inventory model, the online entity procures products from leading food suppliers and stores them in its premises and passes on to the customers from this storage space. On the other hand, unreserved products are given the just-in-time treatment, wherein raw material orders from all suppliers are aligned with the production schedules. Also, the establishment has tie-ups with a range of grocery stores across India to deliver products within 90 minutes. Customers would be delivered products after picking and choosing them and making the online payment. BigBasket entitles the consumer to choose their preferred time of delivery.

Locales of Operation

BigBasket is now operational in Bangalore, Hyderabad, Mumbai, Pune, Chennai, Delhi, Noida, Mysore, Coimbatore, Vijayawada-Guntur, Kolkata, Ahmedabad-Gandhinagar, Lucknow-Kanpur, Gurgaon, Vadodara, Visakhapatnam, Surat, Nagpur, Patna, Indore, Chandigarh, and Trichy.

Ownership Rights

The ownership rights of BigBasket are vested with Innovative Retail Concepts Pvt Ltd (IRCPL). The parent company is entitled to collect certain essential information from the users during registration.

Categories of Trade

The online trading entity deals with a range of categories. A few prominent ones are mentioned below:

Toor Dal
Health Drinks
Sunflower Oils
Chocolates
Fruits
Vegetables
Whole Spices
Toilet Cleaners
Flakes
Glucose
Marie and Milk Biscuits
Diapers & Wipes
Mango Juices

Registration Process

A trader may start selling with BigBasket upon registering with the online trading chain through its website. The following details must be specified for the purpose:

Name
Mobile number.
Name of the company willing to register.
E-mail address.
Desired password.
Desired locale of operation.
A profile of the applicant company’s services, including the USP (Unique Selling Portfolio) of the product, tentative margin that can be provided, and whether or not the product in question needs to be stored in chillers/freezers.

The applicant may complete the registration processing by clicking 'Sign Up'. BigBasket would then contact the applicant to further the application process. Selected partners may pursue their operations using the 'Login' option.

Benefit of Registering with BigBasket

Partnering with an e-commerce entity is a given for establishments seeking to promote their business in the age of rigorous schedules, which prompts the need for convenient service options. The partnership may reduce a portion of the sales profit, but a good financier would understand that improved sales would not only make up the cost but would provide more revenues when compared with the produce of the endeavors without the association. BigBasket is considerably the most promising in the sector, considering its unique portfolio and unrivaled business strategy. This factor must encourage FMCG giants to join hands with the entity for faster and efficient promotion of food products.

Affiliate Program

Considered as India’s largest grocery store with a portfolio encompassing more than 20,000 products and a host of brands in the catalogue, Big Baskets provides brands with the option of an affiliate program, through which they could earn the cost of placing banners or links on its website referring the users to the website of BigBasket. Participating entities could earn up to 7% whenever a user clicks on the banner/link to make a purchase on the BigBasket website. No fee would be incurred on joining the program.

Process of Being Affiliated

A trader can be an affiliate partner of BigBasket by specifying the various details in the affiliate sign-up page of the website, wherein the details to be filled in are classified into account details, user details, and other additional details.

Claiming the Referral Commission

Affiliates may claim their commission by raising monthly invoices exceeding Rs. 2000, which should include details of the approved transactions on the affiliate panel, along with the supporting documents. Upon receiving it, BigBasket would release the payments within 30 days from the date of receipt after validating the numbers.

Calculation of Affiliated Transactions

Browser transactions are computed based on the last click attribution. It is noteworthy that the cookie duration for any referral user from the affiliate’s side to that of BigBasket is stipulated to be seven days, which means the panel will only capture transactions within this timeline.

Offline Pursuit

BigBasket’s online model of business also needs introduction, but its offline pursuit provides it the tag of an aggressive market player. BigBasket offers delivery within 90 minutes of the order by collaborating with neighborhood stores, the likes of whom would don the responsibility of delivering the products to the customers. The measure has been initiated considering the scenarios where the need for groceries may arrive unplanned, in which case the consumers wouldn’t be in a position to wait for a day or even a few hours. BB specialty stores now function in Bangalore, Delhi, Gurgaon, Noida, Pune, Mumbai, Chennai, Hyderabad, Kolkata, and Ahmadabad. Big Basket offers products of the following categories through this facility:

Cakes and bakery products.
Meat products.
Flowers.
Body care utilities.
Ayurvedic commodities.
Sweets and savories.
Nuts and chocolates.

Green Basket

BigBasket may well be emulated for its environmental cause, which is depicted in its methodology of operations. Let’s understand its uniqueness. Offline grocery stores operate by receiving the stocks from the respective distribution units, which would be later procured by the families. These supermarkets make use of a lot of energy for lighting, air-conditioning and powering their appliances. BigBasket delivers products to its customers directly from the wholesaler, thereby cutting carbon emissions generated by the traditional supply chain. Moreover, this online chain discourages excessive use of paper and plastic bags, due to which the products are delivered in reusable crates.