Last updated: September 9th, 2018 3:58 AM

Cafe Udupi Ruchi Franchise

Among the surplus of food options this country offers to avid backpackers and food connoisseurs, its array of vegetarian options dazzle even the most hardcore of meat eaters. India’s vegetarian population accounts for approximately 31%-42% of the world, which makes it the world’s largest consumer in the vegetarian segment. Bangalore based Café Udipi Ruchi holds the distinction of being the world’s first Indian vegetarian Quick Service Restaurant (QSR) based on a concept of its own kind, offering an exhaustive range of vegetarian cuisines. The USP (Unique Selling Portfolio) of the restaurant is that it operates on "Easy-to-Cook" mixes solely prepared by the proud owners of the group: the Sri Family. These mixes are formulated at ISO 22000 certified premises using ingredients approved by FSSAI. The vegetarian establishment has already expanded its operations to Ahmadabad and Coimbatore and is planning to further its reach in due course of time. In this article, we look at the investment and eligibility for starting a Cafe Udupi Ruchi franchise restaurant.

Inaugural Days

The roots of this unique restaurant chain date back to early 2011, when it occurred to Mrs.LalithaRao Sahib to research the market and comprehend the segment in terms of its existence and growth. The then future founder of Café Udupi Ruchi sensed the dependency on chefs and a whole lot of other factors hampered the multiplication of growth and curtailed outlets in catering to the ever-increasing demand for vegetarian food. This led to the birth of the world’s first vegetarian restaurant of its kind in 2014, which serves delicious cuisine without a chef, courtesy its Easy-To-Cook mixes prepared by the Sri Family. It commenced its franchising model in the year 2016, and now welcomes entrepreneurship endeavors for operating its brand across the country.

Why Partner with this Chain?

• Café Udipi Ruchi operates by utilizing ‘Easy to cook’ mixes which produces food at its natural best; a relief from the flurry of cuisines served with preservatives.
• Franchisees need not depend on skilled labor for the services, as the company doesn’t mandate on this aspect.
• The chain of restaurants is expected to scale at a rapid pace.
• This particular brand of vegetarian restaurant relies on instant mixes instead of chefs, making it the first of its kind in the world.

Method of Operation

Café Udipi Ruchi functions without a chef and makes use of Easy-To-Cook Mixes based on the principles of right dilution, right temperature, and right time. The mixes so utilized are natural and devoid of any artificial preservatives, colours, and flavors. Its food options include South Indian, North Indian, and Continental Fusion. The establishment recruits its workforce from rural habitats and provides them skill based training programs to facilitate them in preparing the cuisines in the “Udupi Ruchi” way, using the mixes formulated by the restaurant chain. The brand is developed through the mechanism of Management by Objective (MBO) and SOP driven systems which upholds superior standards of hygiene, quality, taste and service. The entire management is handled through a cloud network which provides Mix-to-Plate connectivity; paving the way for effectiveness in the process of enhancement, streamlining variations, and reduction of wastages.

Options for the Entrepreneur

The entrepreneur willing to establish a venture in association with Café Udupi Ruchi is provided with three start-up options, which are as follows:

• Kiosk
• Café Model
• Highway Food Court Model

Let us now examine each model in terms of the requirements, be it infrastructural or financial.

Kiosk

A kiosk can be initiated with an investment of INR 15-20 lakhs, and a franchise cost of Rs. 4 lakhs. It can be established in a premise, the square feet of which merely needs to be between the range of 70-150.

Café Model

A café based franchise requires a start-up cost of approximately 1.5 crores, also considering the franchise fees. It can be established in a premise with a square feet of 1500 feet.

Highway Food Court Model

A highway food court can be established by incurring a cost of approximately 1.3 crores, added with a franchise cost of Rs. 12 lakhs. It can be situated in an area of 1500 square feet. The outlets of any of the above kinds could be established in an area with high footfalls such as malls, high street, hospitals, IT hubs, institutions, etc. The entrepreneur would be obligated to remit a royalty/commission of 5%. Company estimates suggest that the franchise could receive 20% as ROI (Return on Investment).

Areas of Proposed Expansion

The restaurant chain intends to spread its wings across the various zonal locations of the country. The following are the locations shortlisted for the purpose:

North Zone

1. Delhi
2. Haryana
3. Himachal Pradesh
4. Jammu and Kashmir
5. Punjab
6. Uttaranchal
7. Uttar Pradesh

South Zone

1. Kerala
2. Karnataka
3. Tamil Nadu
4. Andhra Pradesh

East Zone

1. Assam
2. Meghalaya
3. Mizoram
4. Tripura
5. Arunachal Pradesh
6. Manipur
7. Nagaland
8. West Bengal
9. Sikkim
10. Odisha

West Zone

1. Gujarat
2. Rajasthan
3. Maharashtra
4. Goa

Central Zone

1. Chattisgarh
2. Madhya Pradesh
3. Bihar
4. Jharkhand

Union Territories

1. Andaman and Nicobar Islands

Preferred Partners

Though the establishment welcomes applications from all quarters, entrepreneurs of certain qualities would be given the nod ahead of the others. The establishment is highly interested in entrepreneurs who have:

• A sound financial bandwidth.
• Commitment to efficient customer service.
• Unutilized facility located in an upscale market or high street.
• Operational expertise.

Making a Proposal

The interested party may take their interest forward by visiting the official website of the establishment and submitting the required details in the space provided at the bottom of the page. The details to be submitted include the name of the applicant, his/her mobile number, e-mail address, state of residence, current city, the affordable range of investment, and other details (optional). Post submission of these particulars, the entity will contact the applicant for further proceedings.   Cafe Udupi Ruchi Franchise Enrollment

Training

The franchisees would be rendered training at a centralized training centre (location to be decided) and will be given a detailed operating manual, based on which the responsibilities are to be be exerted. The franchise owners will be backed with experts for the establishment of the unit. Moreover, they will be benefited with field assistance to carry out their endeavors in splendor.

Contractual Obligations

The partner franchisees must enter into a contract with the principal company for a term of five years, which can later be renewed.