eNAM

National Agricultural Market (eNAM) is an online trading platform for agricultural commodities in India. This platform aims to create better marketing opportunities for the farmers to sell their products through a competitive and transparent price discovery system along with online payment facility for the buyers. The Small Farmers Agribusiness Consortium (SFAC) which act as the lead agency for implementing e-Nam under the Ministry of Agriculture and Farmer’s Welfare. In this article, we look at the National Agricultural Market (eNAM) in detail. Also, read about Small Farmers Agribusiness Consortium (SFAC)

Vision

To promote uniformity in agriculture marketing by streamlining of procedures across the integrated markets.

Salient Features of eNAM

The features of the National Agricultural Market (eNAM) are as follows:

eNAM portal will enable farmers to showcase their products through their nearby markets and facilitate traders from anywhere to quote price.
e-NAM provides single window services for all Agricultural Produce Market Committee (APMC) related services and information. This includes commodity arrivals, quality & prices, buy & sell offers & e-payment settlement directly into farmers account, among other services.
Using the eNAM service, license for the trader, buyers and commission agents can be obtained from the state-level authorities without any pre-condition of physical presence or possession of shop or premises in the market yard.
Harmonisation of quality standards of agricultural products and infrastructure for quality testing is made available in every market. Recently, common tradable parameters have been developed for 25 commodities.
Provision of Soil Testing Laboratories is provided for the selected mandi (market) in order to facilitate the farmers visiting the mandi.

Benefits of Trading on eNAM

The benefits of trading on e-Nam are listed below:

Transparent Online Trading
Real-Time Price Discovery
Better Price Realization For Producers
Reduced Transaction Cost For Buyers
Stable Price and Availability to Consumers
Quality Certification, Warehousing, and Logistics
More Efficient Supply Chain
Payment and Delivery Guarantee
Error Free Reporting of Transactions
Enhanced Accessibility to the Market

Implementation Agency

Small Farmers’ Agribusiness Consortium (SFAC) which is the lead promoter of National Agricultural Market (eNAM). SFAC which is formulated under the Department of Agriculture, Cooperation & Farmers’ Welfare (DAC&FW). SFAC through open tender, selects a Partner to develop, operate and maintain the NAM e-platform.
SFAC implements eNAM with the technical support of a partner and budgetary grant support from the nodal department. DAC&FW will provide one-time assistance of up to Rs.30 lakhs per Mandi (market) for installation of the e-Market platform. Around 6500 Agricultural Produce Market Committee (APMCs) operating throughout the country of which 585 district level Mandis (markets) in States or Union Territories (UTs) are planned to be linked by eNAM.

Selection of Beneficiaries

The following selection committee will select the beneficiaries to participate under the eNAM.

S.No	Selection Committee
1.	Additional Secretary (Marketing), DAC&FW	Member
2.	AS&FA, DAC&FW	Member
3.	Managing Director, SFAC	Member
4.	APC/Secretary, I/c Agriculture Marketing of concerned State	Member
5.	Joint Secretary (Marketing), DAC & FW	Member Secretary

Allocation of Funds

The Cabinet Committee on Economic Affairs had designated a Scheme for Promotion of National National Agricultural Market through Agri-Tech Infrastructure Fund (ATIF). The Government has allocated Rs.200 crore to the newly created ATIF along with this fund SFAC will implement NAM for the upcoming years.

Advantages for Various Stakeholders

Farmers Farmers can sell products without the interference of any brokers or mediators by generating competitive returns from their investment. Traders Traders will be able to perform secondary trading from one APMC to another marketing committee in India. The local traders can get access to the larger national market for secondary trading. To apply for Online Trade License click here Buyers, Processors & Exporters Buyers such as retailers, processors or exporters will be able to source commodities from any markets in India by decreasing the mediation cost. Their physical presence and dependence on intermediaries are not required. Consumers eNAM will expand the number of traders, and the competition among them will increase. This transforms into stable prices and availability to the consumers. Mandis (Markets) The monitoring and regulation of traders and commission agents will become accessible as the reporting system will be generated automatically. The transparency in the process excludes the scope of manipulation of auctioning/tendering process. Market allocation fee will rise due to an accounting of all transactions taken place in the market. It will lessen the manpower requirements as the auctioning or tendering process is carried out electronically. It also reduces information asymmetry as all the activities of an APMC can be directly known from the official website. Others NAM intends to improve the marketing aspect of the agriculture sector with one license for the entire state and single point levy, will turn into a market and the market fragmentation within the same state will gets abolished. And it will improve the supply chain of commodities and reduces wastage.

Online Registration Procedure for Farmers/Traders

The farmers can register under the eNAM portal by following the steps given below: Step 1: The farmer/trader has to visit the official portal of eNAM. [caption id="attachment_86172" align="aligncenter" width="415"]

eNAM - Home page Step 2: Select “Registration Type” as to whether “Farmer/Trader” and select the desired “APMC” from the registration page. [caption id="attachment_86173" align="aligncenter" width="411"]

eNAM - Registration Page Step 3: Provide your correct Email ID as you will receive Login ID and Password in the same. [caption id="attachment_86174" align="aligncenter" width="418"]

eNAM - Provide Login Details Step 4: Once successfully Registered, you will receive a temporary Login ID and Password in the registered e-mail. Step 5: Now, login to the Dashboard by clicking on the login icon through the system. Step 6: Then the user will find a message on the dashboard as “Click here to register with APMC”. Step 7: Click on the link which will redirect you to Registration Page for filling or updating details. Step 8: After KYC is completed, the request will be sent for approval to your selected APMC. Step 9: After Successful Login to your dashboard, you will be able to see all APMC address details. Step 10: Upon Successful Submission user will get an e-mail confirming the submission of the application to concerned APMC along with the status of the Application as Submitted/In progress or approved or Rejected. Step 11: Once approved by APMC, you will receive eNAM Farmer Permanent Login ID and Password for complete access under eNAM platform on the registered e-mail id. Note: Alternatively, you can also contact your respective Mandi or APMC for the same.

Online Registration Procedure for FPCs/FPOs

The Farmer Producer Organizations (FPOs)/FPCs can register on e-NAM Portal via the same website or mobile app or by providing following details at the respective eNAM mandi:

Name of FPOs/FPCs
Name, address, email Id and contact number of the authorized person (MD, CEO, Manager)
Bank account details such as Name of Bank, Branch, Account number, IFSC

Online Registration Procedure for Mandi Board

The State Agriculture Marketing Boards (Mandi Board) interested in integrating their Mandis with eNAM are required to carry out following reforms under the APMC Act.

The unified trading license to be valid across the state has to be obtained.
The provision for e-auction or e-trading as a mode of price discovery is required.
The single point levy of market fee across the state is applicable.