Kwality Wall's Franchise

Ice cream is the most well known frozen dessert that remains to be an all-time favourite for all age groups. In recent years, consumption of ice-cream and other frozen desserts in winters has been on the rise. Kwality Wall's is well recognised and one of the leading ice cream brands from India's biggest FMCG Company Hindustan Unilever and have a portfolio of all leading brands of ice cream namely Wall's, Magnum, Cornetto, Ben & Jerry, Paddle Pop etc. Also, Kwality Wall's offers franchise opportunities for those entrepreneurs interested to start a Kwality Wall's franchise. In this article, we look at the process for setting up Kwality Wall's franchise in detail.

Ice Cream Industry in India

In India, ice cream industry is one of the fastest growing divisions of the food processing or dairy industry. Recently, ice cream business in India has been estimated to be over INR 4,000 crores and is increasing at a rate of 15-20% every year. It is predicted that by 2019, the market value will reach around INR 6,198 crores. With the increasing disposable income and the changing lifestyle, the sector has great potential for growth.

Kwality Wall's

Kwality Wall's is one of the leading brands in India, and it was launched in the year 2004. Kwality Wall's has grown as a major distributor to nearly 40 countries. Kwality Wall's products are produced and marketed by Hindustan Unilever Limited (HUL) in India. Kwality Wall's is designed to delight consumers and provide them with new and exciting experiences. Also, HUL and Unilever have made significant investments in technology to maintain the highest hygiene standards, and in cold chain distribution to ensure consumers get the most top quality products.

Kwality Wall's Portfolio

Kwality Wall's ice creams holds the following powerful brands:

Wall's
Magnum
Paddle Pop
Cornetto
Ben & Jerry's

Financial and Area Specifications

Area specification for the Kwality Wall's franchise is that the franchise needs to have a ground floor location at high footfall commercial places, preferably shopping malls. The requirements for the infrastructure may vary as per the franchise setup model. There is two way to start Kwality Wall's Swirls franchise one is to open exclusive shop, and other is to make a kiosk.

Kwality Wall's Ice Cream Parlours - Kiosk

Kwality Wall's Ice Cream Parlours Kiosk franchise can be placed with square feet 8 x 6 sq. Ft.
The investment required for opening Kwality Wall's Ice Cream Parlours Ice Cream Kiosk franchise is ranging from Rs.2 lakhs to Rs.2.5 lakhs.

Kwality Wall's Ice Cream Parlours - Exclusive Shop

Kwality Wall's Ice Cream Parlours - Exclusive Shop can be placed in 150 sq. feet area with a frontage of 10 sq. ft.
The investment required for opening Kwality Wall's ice cream parlours exclusive shop ranges from Rs.2.5 lakhs to Rs.3.5 lakhs.

Swirls Ice Cream Parlours - Kiosk

Swirls Ice Cream Parlours Kiosk can be placed in a place that is 8 x 8 sq. ft.
The investment required for opening Swirls Ice Cream Parlours Kiosk is Rs.6 lakhs.

Swirls Ice Cream Parlours - Exclusive Shop

Swirls Ice Cream Parlours - Exclusive Shop can be placed in a 100 sq. ft. area and with the frontage of 12 ft front area.
The investment required for opening Swirls Ice Cream Parlours exclusive shop franchise is Rs.7 lakhs.

Agreement Details

The agreement for the franchise is of 3 years and can be renewed. Return on investment is about 30% and break even period ranges from 2 to 4 years depending upon the location.

Franchise Supports

The following are the some of the reasons to start Kwality Wall's franchise.

Support in branch design and franchise development.
Assists in the area of marketing and advertising franchise.
Continuous support throughout the business.
Also, assistance in Promotional.

Benefits to Franchise

There are various advantages for becoming a Kwality Wall's Franchisee are listed below:

Leverage a well established & reputed brand name
Excellent returns on investment
The detailed operating manual is available at franchise
Benefit from renewable franchise term for three years

Regions of Operation

The following are the specified locations for starting a Kwality Wall's Franchise are below South - Andaman And Nicobar Islands, Karnataka, Kerala, Lakshadweep, Tamil Nadu. East - Andhra Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Manipur, Meghalaya, Nagaland, Orissa, Telangana, Tripura, West Bengal. North- Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu And Kashmir, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand. West - Dadra And Nagar Haveli, Daman And Diu, Goa, Gujarat.

Training Details

The franchisee will be provided with necessary training for a certain period covering all aspects of conducting franchise. Also, at the time of opening the franchise expert guidance from Head office will be available.

Enrollment process

To apply for Kwality Wall's Franchise online, follow the steps mentioned below: Step 1: Official Portal Visit the official website of Kwality Wall's. Step 2: Swirls Parlour Click on "Swirls parlour" which is on the home page of the portal. Step 3: Own a Franchise Now select "Own a Franchise" option. Step 4: Application Form The application form for Kwality Wall's franchise will appear on the next screen. [caption id="attachment_59464" align="aligncenter" width="456"]

Application Form Kwality Wall's Franchise Step 5: Submit the Form Fill the application form with the required details and click on "Submit" button.

For Further Enquiries

One can also contact the corporate office for further queries regarding the franchise.

Address for Contact

Corporate Office Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), PO Box No 1470, Mumbai - 400 099. Toll-free number: 1800-102-2221 Email: lever.care@unilever.com