One District One Product

The Government of Uttar Pradesh has introduced the scheme, “One District One Product” to encourage and revive aboriginals’ arts and craft products. The scheme would help Micro, Small and Medium Enterprises (MSME) to produce and promote products that are unique in Uttar Pradesh.

Overview

One District One Product (ODOP) scheme was initiated in 2018 with a budget of Rs.25,000 crores, by the Government of Uttar Pradesh to revive the indigenous art form by providing financial and marketing support. ODOP support the art producers by expanding the industrial world to recreate the lost productive manufacturing and creative process. ODOP has four schemes to provide access to acquire financial assistance from recognised banks, fair pricing and provide training to improve technological skills to compete with marketers globally. ODOP targets all the districts of Uttar Pradesh to focus on unique or traditional crafts manufacturing in the respective districts. By targeting unique or traditional crafts, the government would increase the local economy, revive producing traditional products and increase the quality of livelihood of the art producers. To implement the scheme, Government of Uttar Pradesh has allotted Rs.250 crores under the 2018-19 budgets.

Reviving Art Production

The knowledge of producing the arts and crafts passed on to the next generation and the artisans generated income to sustain a productive livelihood. After the event of globalisation, the artisans had difficulty in competing with large manufacturers in the form of producing products at a faster rate, marketing, distribution rate and modernisation. This led to a highly unstable livelihood among the artisans and forced them to switch on to other jobs for livelihood or relocate to other parts of the country for business.

Steps taken by the GoI to revive art and crafts production

To revive this age-old-craft in India, Government of India (GoI) initiated various schemes and provides subsidies such as India Handloom Brand, North Eastern Region Textile Promotion Scheme, Khadi and Village Industries Commission and many more provisions to promote commodities, materials and merchandises that were forgotten through the ages.

Goal of the ODOP Scheme

The goal of this scheme is to create a stable market environment for the artisans in Uttar Pradesh by providing support for financial, productivity and marketing.

Mission and Vision of the ODOP Scheme

The mission and vision of the scheme is to create MSME hubs that produce traditional products related to ODOP scheme across all 75 districts in Uttar Pradesh. To know products district wise, click here.

Objectives of the Scheme

To address and resolve the economic and regional imbalance among the art producers’ community
To safeguard the traditional knowledge of production and creativity in manufacturing art and craft products
Create additional MSME sectors in all districts of Uttar Pradesh to increase local art production
Increase the quality and quantity of local craft production through manufacturing sectors
Provide a stable marketing platform to improve income, local employment, skills and livelihood
Develop a common marketing platform between ODOP and tourism sector for live demo sessions and promote the ODOP products as gifts and souvenirs
Create a marketing platform to promote, design packaging and establishing a brand to increase production and income

Components of the Scheme

ODOP Scheme has four components. They are:

S. No.	ODOP’s Schemes
1	Common Facility Scheme
2	Marketing Development Assistance Scheme
3	Finance Assistance Scheme (Margin Money Scheme)
4	Skill Development Scheme

Strategy to Implement the Scheme

Organising Sectors

By providing specific platforms such as MSME sectors, Co-operative and Self Help Groups (SHGs), the artisans would be able to increase the quality and production of traditional products. This would lead to an increase in income and employment opportunities.

Creating a specific database

The scheme will extensively work on creating database exclusively on finding stakeholders, distribution of products, details on total production and export, raw material requirements and training to make the scheme available to all eligible people.

MoUs

To increase the skill, quality and productivity, ODOP has collaborated with several sectors such as Quality Control Of India (QCI), National Stock Exchange (NSE), Bombay Stock Exchange (BSE). To improve the marketing and promotion ODOP has collaborated with companies such as Amazon, Wipro GE Health Care, small entrepreneurs belonging to textiles, tourism, food processing in Uttar Pradesh.

Financial Stability

To provide financial support to the artisans without interruption, the scheme coordinates with MUDRA, PMEGP, Mukhya Mantri Yuva Swarojgar Yojana and Vishwakarma Shram Samman Yojna. This flow of support helps ODOP to provide the required financial support to increase production.

Marketing

The government of Uttar Pradesh would collaborate with companies to widen the scope of distribution, increase online promotion and sales activities, advertising and publicity and create a micro plan to export products at national and international products.

Research and Training

To increase the skills to compete with manufacturers globally, technical and technological training are provided to the Artisans for increased productivity, innovation and research.

Eligibility Criteria

The applicant should:

Be a resident of Uttar Pradesh
Be above 18 years of age
Be involved in producing the products listed district wise
Not have applied for any other benefit from GoI or the state in the last 2 years
Avail only for one member of the family

Groups or Companies such as:

NGOs
Volunteer Organisations
Self Help Groups (SHGs)
Producer Companies
Private Limited Companies
Limited Liability Companies and
Cooperatives

Quantum of loan

The state government provides loans ranging from 10 lakhs to 50 lakhs depending on the scheme and project cost.

Documents Required for Availing the Scheme

Detailed report of the project
ID proofs such as PAN Card, Aadhar Card, Driving License, Proof of residence etc.
Details and documents of the company
Proof of Business
Ownership documents
Memorandum and articles of association of the Company/Partnership Deed of partners etc.
Assets and liabilities statement of promoters and guarantors along with latest income tax returns