Rasna Buzz Franchise

The brand cherished by the households of the ’90s, Rasna, has conceptualized a mocktail bar, which it says is a revolutionary venue that is more than just a bar. The non-alcoholic outlet offers a truly welcoming, creative and nostalgic space where people of all backgrounds and walks of life can hang out, socialize and relax. The brand has also come up with an extensive beverage menu, with various regional delicacies. The first-of-its-kind kiosk bar concept specializes in mocktails and other lifestyle coffees and has been made livelier, thanks to the showmanship of shaking, stirring and flaring of drinks before the guests. This article seeks to guide the aspiring entrepreneur on getting started with this franchise model.

The Concept in Brief

The concept of mocktail bar will include new products apart from mocktails. Besides the parent product, it will have milkshakes, smoothies, and food items such as French fries, burgers, sandwiches, etc.

Catering to Consumer Needs

Rasna’s new business model is driven by millennials, but it has something for everyone. It aims at catering to the young and the old alike, with products suiting each of them. Some of them include tea varieties that suit older people, sugar-free offering for diabetic people or for those who prefer less sugar, fast-foods for the craving youth, and so and so forth.

The Rasna Advantage

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Authentic flavours
Passionate brand
Experienced management
Healthier choice
Strict operating standards
The option of being an Area Developer/Unit Franchise

The Financials

Entrepreneurs who are willing to begin and operate this model may have to make an investment of INR 10 lakhs-INR 20 lakhs, along with a franchise/brand fee of INR 4 lakhs. A royalty deposit of 6% is mandated. The projected percentage of return on investment is 85%, and the likely payback period of capital for a unit franchise ranges between 1-2 years.

The Layout

The location of the establishment could preferably be high streets, malls, institutional parks, and corporate parks, given the potential for footfalls. The property must be commercial, measuring between 150-500 square feet.

Proposed Expansion

The following areas have been proposed for expansion, though applications are invited from all quarters:

North Zone

Delhi
Haryana
Himachal Pradesh
Jammu and Kashmir
Punjab
Uttaranchal
Uttar Pradesh

South Zone

Kerala
Karnataka
Tamil Nadu
Andhra Pradesh
Telangana

East Zone

Assam
Meghalaya
Mizoram
Tripura
Arunachal Pradesh
Manipur
Nagaland
West Bengal
Sikkim
Odisha

West Zone

Gujarat
Rajasthan
Maharashtra
Goa

Central Zone

Chhattisgarh
Madhya Pradesh
Bihar
Jharkhand

Union Territories

Andaman and Nicobar Islands
Pondicherry
Chandigarh
Lakshadweep
Daman and Diu

Scope of Training

To start with, the franchisees would be provided with a detailed operating manual to help them carry out their tasks.
Expert guidance would be rendered from the Head Office in opening the franchise.
Field assistance would be provided.
Current IT systems would be included.