Last updated: February 25th, 2020 4:13 PM
The Story of Two Shoe Salesmen in Africa
Once upon a time, a shoe company sent two salesmen to Africa to determine the market potential for their products. One salesman was sent to the east coast of Africa, while the other salesman was sent to the west coast of Africa. Both the salesmen completed a basic survey of the target market and called back to the office. The salesman sent to the east coast of Africa reported: "No one here wears any shoes, there is no market for us here!". The other salesman sent a message "No one here wears any shoes, there is a huge market for us, send inventory fast!".
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